le sad truth

"I don’t get the need for this immediacy. In fact, I think it’s bad.

The way the system works now, you see the clothes, within an hour or so they’re online, the world sees them. They don’t get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness… In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?

I’m holding everything back… The clothes are not going out to magazines before January issues. The clothes are not going to celebrities before December. The images are not being released online until December, when they’ll go online on my Web site."

Tom Ford on the internet and fashion.

I found this on Elin Kling's blog. It's so true, and i think it's a big negative about the internet and the way fashion is heading. We see so much now through blogs, fashion websites and glossy magazines, that we're looking for the next big thing before we've truly appreciated what's current.

style by kling